Last updated: 27 March 2026
This Cookie Policy explains how Selfinity AI Limited ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website and use our services, in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website owners useful information about how their site is being used.
Cookies can be "first-party" (set by us) or "third-party" (set by our partners and service providers). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).
We use cookies for the following purposes:
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Examples of strictly necessary cookies we use include:
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
We currently use the following third-party marketing technologies:
| Cookie | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
tracking_consent | Selfinity (1st party) | Stores your cookie consent preferences | Persistent | 6 months |
_fbp | Meta (3rd party) | Browser identification for advertising attribution | Persistent | 90 days |
_fbc | Meta (3rd party) | Click identification for ad conversion tracking | Persistent | 90 days |
Firebase (authentication) and Stripe (payments) may set additional cookies as part of their services. These are classified as strictly necessary and are set only in response to your actions (signing in, making a payment).
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences by cookie category.
You can change your cookie preferences at any time by:
In some cases, we use cookies provided by trusted third parties. The following section details which third-party cookies you might encounter through our site:
We do not sell your personal data. Where we share data with third-party advertising partners (such as Meta) for targeted advertising purposes, this is done only with your consent, which you can withdraw at any time through our cookie preference controls.
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We encourage you to review this page periodically for the latest information on our cookie practices.
If you have any questions about our use of cookies or other technologies, please contact us at: support@selfinity.ai
Selfinity AI Limited (Company No. 16974440)
Lytchett House, 13 Freeland Park, Wareham Road
Poole, Dorset, BH16 6FA
United Kingdom
